Tuesday, 15 May 2012

Canonical URL Issue

In the arena of SEO, remaining on Top Rank is the only key to success. By performing well structured and organized SEO we help our website to achieve Top rankings in the search results. However sometimes, all our hard works get in vain due to some minor slip-ups from our end. These minor errors sometimes cause a deep dent on our online presence and the growth of our business.

Many of us think that we have done everything in the right way then why our website is not increasing its position on the results shown by the search engines. Sometimes, we also wonder that even after hiring an SEO team, instead of moving upwards our website is going downwards.

Your site displays great information on it and your whole website including its backlinks are well optimized. But, despite applying all great voodoos to your website it is facing downfall on the search results, then there might be some minute yet serious problems like the blacklisted IP or the canonical URLs issue attached to your website. Among these the problem, the canonical issue is really a critical hitch as it is very hard to detect. It is the problem, which for sure reasons, no magic tricks can remove and only an expert SEO professional with thorough and deep approach could eliminate such problems from your website. We at Ranking by SEO do not cast any magic; we bring instant and effective results and solutions to all the SEO needs of our clients.

So, what exactly the Canonical URL issue is?

For instance, you have a website with the name “http://www.mysite.com/”. However, your website is also accessible by the users when they enter the web addresses like: “http://mysite.com”, “http://mysite.com/index.php/”, "http://www.yoursite.com/index.php", "http://www.yoursite.com/index.html", "http://www.yoursite.com/home.php" or "http://www.yoursite.com/home.html" etc.

Whatever the link is used by the user, the server will cast same page, and thus, the users will get same content on entering each of the above mentioned URLs. This might not seem a problem at the user end, but SEO-wise it could create disasters for your online presence as the search-bots will treat all these pages as different page for the same website. It means that the web crawlers will find everything, i.e. from Meta Tags and Title to the content and the HTML codes, of those pages similar to each other. As the result, these pages would be considered as SPAM by the search engines, thus your online presence would be degraded by the search engines.

However to avoid such canonicalization issues, hiring expert professionals from Ranking by SEO would certainly be a fruitful decision as our SEO team holds all the relevant skills to make your website error-free and to bring on the top of the SEO rankings.

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