Friday, 28 December 2012

SEO Training 2013

SEO pioneer Bruce Clay will present a one-day edition of his time-tested SEO Training course March 14 in conjunction with SMX West San Jose 2013. Corporate SEO methodology, concepts and strategies, taught by an accomplished instructor and search marketing expert, are based on years of research and successful Web site optimization.
Specializing in search engine-approved optimization methods, the white hat techniques covered in training allow site owners to improve their site and rankings while adhering to the major engines’ webmaster guidelines. See what those who completed the SEO Training course have said below.
SEO Training offers a detailed overview of the ranking and placement techniques required to overcome competition for top search engine rankings for desired keywords.

Saturday, 22 December 2012

SEO Tools, Training and Certification for Internet Professionals

Learn how to make the most of our tools and practice time-tested search engine optimization methods used by SEO practitioners worldwide in our SEO training course. Then, confirm your knowledge of the SEOToolSet® and ethical SEO by earning yourSEOToolSet® Certification. In the end, you will have the search engine optimization training, SEO tools and certification you need to confidently practice SEO in an increasingly competitive marketplace.

Easy-to-Use Parametric SEO Tools


Use our powerful set of search engine optimization tools to keep track of search engine rankings, dissect the current search engine algorithms and optimize websites effectively and ethically.

SEOToolSet Helps You:

  • Monitor the rankings of your website and its competition across all the major search engines or in specific engines.
  • See which search engines have not indexed individual pages so you can manually submit them.
  • Find targeted keywords for your site based on daily statistics.
  • Pinpoint the keyword densities you need on each page to boost your keyword rankings.
  • Analyze your competition’s inbound links.
  • Find relevant links for your website’s link campaign.
Get a 30 day money back guarantee to SEOToolSet® or subscribe online today!

Comprehensive SEOToolSet Training


Taught by instructors such as industry leader Bruce Clay, our three day training coursewill teach you how to help a website achieve top rankings across all the major search engines while maintaining a high visitor conversion rate.

SEOToolSet Training:

  • The same time-tested optimization methodology used by SEOToolSet®.
  • How to use targeted keywords in order to get higher conversion rates.
  • How to make your content appeal to search engines and people.
  • How to analyze your site as well as competitor sites.
  • How to ensure dynamic pages are indexed.
  • What not to do to avoid being penalized for search engine spam.
  • And much more!
Plus, our SEO training includes a free yearlong subscription to SEOToolSet®, so every participant leaves with both the SEO training, information and the SEO tools to begin performing effective search engine optimization.
Register online for SEOToolSet® Training today!

Ethical SEOToolSet Certification


Demonstrate that you have completed SEOToolSet® training, utilize advanced tools, and have a strong commitment to performing ethical search engine optimization with our SEOToolSet® Certification program. All Certified Analysts, Organizations and Partners must complete SEOToolSet® training, pass the certification exam, pledge to uphold the SEOToolSet® Code of Conduct and Code of Ethics and subject themselves to anti-spam audits.

Quality SEO Information


Keep on top of the latest search engine news and SEO techniques by subscribing to our monthly SEO newsletter or reading our blog. Or, if you are new to search engine optimization, browse our list of SEO articles, which include everything from search engine basics to advanced whitepapers on key algorithmic factors.

Thursday, 20 December 2012

SEO is the process of improving the visibility of a websites

Search engine optimization (SEO) is the process of improving the visibility of a websites

 Getting indexed

The leading search engines, such as GoogleBing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[29] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[dead link][30] Two major directories, the Yahoo Directory and the Open Directory Projectboth require manual submission and human editorial review.[31] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.[32]
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[33] Additionally, search engines sometimes have problems with crawling sites with certain kinds of graphic content, flash files, portable document format files, and dynamic content

Sunday, 16 December 2012

What Exactly is SEO and Why Do You Need It?

So What Exactly is SEO and Why Do You Need It?

Search Engine Optimization (SEO) is a subset of Search Engine Marketing (SEM), and is a process of setting up your website so it achieves solid, high rankings of Search Engine Results Pages (SERP) for important keywords and/or key phrases. SEO uses a mixture of techniques, tools, and technical skills to get the desired results.
If you are an online business, SEO is one of the most critical factors to your website's online marketing success. Most of the traffic on the Internet is generated by search engines. In order to appear alongside your competition in the search results, your website must be search-engine friendly. Moreover, to be competitive within the search results you need to take steps that convince search engines that your website is an authority and that your content is relevant for particular eywords related to your business. So if done properly, SEO can help you achieve that and result in a higher return on investment than any other type of marketing, both online and offline. SEO can also help drive targeted traffic and motivated buyers to your website and in turn contribute to increased sales conversions.

Saturday, 15 December 2012

Here are some of the basic benefits of SEO

Here are some of the basic benefits of SEO:

  • SEO results in increased targeted traffic to your website
  • SEO helps create brand identity
  • SEO creates better search engine positioning
  • SEO helps you gain comp0etitive advantage
  • SEO results in fast measurable ROI
  • SEO boosts product sales and online visibility
  • SEO brings in free targeted traffic and hence results in low client acquisition costs
  • SEO can allow you to compete efficiently and effectively against larger competitors
  • SEO provides continuous online visibility
  • SEO is the cheapest marketing tool even on the net

Friday, 14 December 2012

What You Will Learn Through SEO Training

What You Will Learn Through SEO Training

  • Fundamentals of Search Marketing
  • Keyword Research: Keyword Discovery Tools, Decision Making, Organic vs. PPC
  • Keyword grouping
  • Content Generation: Optimizing Pages, Writing Good Copy Using Keywords, How To Deal With Pages Moved Or Performing A Remodel, How To Deal With Large Sites & Difficult Programming
  • Seo Diagnostic audit: Web Site Architecture, Web Site Page Construction and External Influences
  • Link Building: Internal Linking, Linking & Linking PR, How To Acquire Good Inbound Links
  • The importance of quality links and a good linking strategy
  • The importance of patience with Search Engine Optimization
  • What not to do to avoid being penalized for search engine spam.
  • What to do if you get banned by a search engine
  • Developing a comprehensive strategy: Reporting, Web Analytics, Brand Reputation Monitoring

Thursday, 13 December 2012

What is Google Panda?

What is Google Panda?

Google Panda - Google introduce "Panda" to serve the quality result to fuel the usage. Technologies make it very easy to develop such a large website within a short-time. Many web sites being created everyday which cause the rapid increase in poorly developed websites. Now Google needs to check the web page having low quality content in order to deliver quality result to their users. That's why Google introduce Panda to removed spam results from their SERPs.

Panda is a ranking factor that has been added to the Google Ranking Algorithm. It is basically a "filter" that is design to identify the low quality page (articles, blog and simply copy and paste from other website) and effectively flags the site. Panda by Google will help in reducing spam.

GA Data Fetch Tool for Google Docs

12 Free SEO Tools of 2012 to be Grateful 

A few of these tools also qualify as resources or guides, but every one of these tools has made my life just a little bit easier this year. To all of you in this list, and to those I've missed or forgotten but who have offered free tools in 2012, THANK YOU!
If you're thankful for any other new free SEO tools, please give a shout out and begin a discussion about them in the comments section below.

1. GA Data Fetch Tool for Google Docs

Google Analytics Data Fetch Tool
This is a handy tool I’ve been using quite a bit recently to pull Google Analytics metrics into Google Spreadsheets.

Wednesday, 12 December 2012

White-hat (ethical) vs. Black-hat (unethical) SEO Techniques

Professional SEO Services from an SEO Expert

Whether you have a new website and are looking increase traffic or have a established website that is not attracting enough web traffic, my SEO service plans can help you reach your goals.
I offer comprehensive SEO services employing techniques and activities that are derived from industry best practices to help your website get better rankings on major search engines, including Google, Yahoo! and MSN. These include:
  • Website assessment
  • Keyword research and analysis
  • Competition analysis
  • Website structure and coding assessment
  • SEO strategy formulation
  • Meta data analysis and rewriting
  • Link building strategies development and implementation
  • Monitoring rankings and creating status reports

So What Exactly is SEO and Why Do You Need It?

Search Engine Optimization (SEO) is a subset of Search Engine Marketing (SEM), and is a process of setting up your website so it achieves solid, high rankings of Search Engine Results Pages (SERP) for important keywords and/or key phrases. SEO uses a mixture of techniques, tools, and technical skills to get the desired results.
If you are an online business, SEO is one of the most critical factors to your website's online marketing success. Most of the traffic on the Internet is generated by search engines. In order to appear alongside your competition in the search results, your website must be search-engine friendly. Moreover, to be competitive within the search results you need to take steps that convince search engines that your website is an authority and that your content is relevant for particular eywords related to your business. So if done properly, SEO can help you achieve that and result in a higher return on investment than any other type of marketing, both online and offline. SEO can also help drive targeted traffic and motivated buyers to your website and in turn contribute to increased sales conversions.

Here are some of the basic benefits of SEO:

  • SEO results in increased targeted traffic to your website
  • SEO helps create brand identity
  • SEO creates better search engine positioning
  • SEO helps you gain comp0etitive advantage
  • SEO results in fast measurable ROI
  • SEO boosts product sales and online visibility
  • SEO brings in free targeted traffic and hence results in low client acquisition costs
  • SEO can allow you to compete efficiently and effectively against larger competitors
  • SEO provides continuous online visibility
  • SEO is the cheapest marketing tool even on the net

White-hat (ethical) vs. Black-hat (unethical) SEO Techniques

White-hat and black-hat are two different views of how to go about search engine optimization. White-hat SEO experts (like me) are those who devise proper SEO strategies according to the guidelines given by various search engines. On the other hand, black-hat SEOs often try to "trick" search engines by using backdoors, cloaking, spamming and other tricks to optimize their sites.
There are many companies and "SEO professionals" who employ black-hat, unethical techniques in order to get quick results that often get their clients’ websites banned from search engines. To get sustained results only white-hat SEO techniques should be employed.

SEO helps the search engines

With nearly 14 billion online searches every month and social media sites that rival populations of large countries, there’s unlimited opportunity. But to take advantage of that opportunity, it is vital to rank high in the search engines, to leverage social media and pay per click advertising, and to make sure your website turns visitors into leads and sales. If you don’t understand how to successfully apply these strategies, then your customers will go to your competitors instead.
Welcome to SEO.com: a search marketing firm with the knowledge, skills, and a proven process that consistently delivers results. Results that deliver a significant increase in traffic and a Big ROI.
Here’s how we do it: We form a strategic Internet marketing plan around search engine optimization (SEO), pay per click advertising, social media marketing, conversion optimization and search-optimized Web design. Then, we tenaciously go to work so you can quickly dominate your online competition.
So, start dominating today. Request a proposal from a top SEO company and let’s set up a chance for high search engine rankings, more customers and a big return on your investment.

What is SEO?

Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.

Wednesday, 5 December 2012

Search Engine Academy Rolls Out Brand New SEO Training Modules Globally #SEO 2013

For November, we are pleased to announce our newest and freshest upgrades to the SEO Mastery Workshop
live training program around the the globe. I thought it might be appropriate to give you a first hand look
at many of the newest subjects to be included at all of local the Search Engine Academy Workshops.
Here is a quick overview of the entire 5-Day SEO Workshop:
Day 1 – Basic SEO Essentials
  • What is Search Engine Optimization
  • How Search Engines Work
  • Organic Versus Paid Search
  • Anatomy of a Search Results Page
  • Why Apply SEO to Your Web site
  • How to implement SEO
  • The Benefits of Doing SEO
  • Examining a Stress Free System of doing SEO
  • Google Trends
  • Making Your Content Effective
  • The New World of Web Content
  • Google Panda and SEO
  • Google Webmaster Tools
  • Questions and Answers
Day 2 – Basic SEO Essentials
  • Linking Strategies Through External and Internal Linking
  • Key Concepts – Authority, Relevancy and Pagerank
  • A Comparison of Various Links
  • Links and Google Penguin
  • External Linking Strategies
  • Types of Links
  • Understanding Link Diversity
  • Authority Site Links
  • Getting EDU Links
  • Building links externally to you
  • SEO Strategy for Cleaning Up Links
  • Tips for Finding Links
  • Try a Link Discovery Tool
  • Tips for Finding Links
  • The Power of Internal Links
  • Internal Linking Strategies
  • HTML Sitemaps
  • XML Site Maps
  • Directory Style Sitemaps
  • No Follow Attribute
  • Absolute Versus Relative Links
  • How to Stay Out of Trouble with the Search Engines
  • Disavowing Links
  • Getting the Most Out of Your Blog
  • Blogging and SEO
  • Optimizing Your Blog Posts
  • WordPress and SEO
  • Tips For Increasing Your Chances For Popular Posts
  • Understanding the Value of Trackbacks
  • How to set up and use Trackbacks
  • Blog Resources
  • Blog Search Engines
  • Student Website Reviews
  • Questions and Answers

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