What You Will Learn Through SEO Training

  • Fundamentals of Search Marketing
  • Keyword Research: Keyword Discovery Tools, Decision Making, Organic vs. PPC
  • Keyword grouping
  • Content Generation: Optimizing Pages, Writing Good Copy Using Keywords, How To Deal With Pages Moved Or Performing A Remodel, How To Deal With Large Sites & Difficult Programming
  • Seo Diagnostic audit: Web Site Architecture, Web Site Page Construction and External Influences
  • Link Building: Internal Linking, Linking & Linking PR, How To Acquire Good Inbound Links
  • The importance of quality links and a good linking strategy
  • The importance of patience with Search Engine Optimization
  • What not to do to avoid being penalized for search engine spam.
  • What to do if you get banned by a search engine
  • Developing a comprehensive strategy: Reporting, Web Analytics, Brand Reputation Monitoring