Many of the results on page one of any search performed receive more visits from the mass market of people searching the Internet than the inner pages of a search, and as long as the link that is clicked on is not paid advertising for the keywords or key phrases typed in the search engine, the visits that come from those clicks are considered as organic free hits from a target market to the website or web page content.
Whether you are just starting as an Internet entrepreneur or are a seasoned one, according to what Matt Cutts (head of Google's webspam team) implied back in April, if you want the mass market of your target market to find your Internet or niche business on the first page for the keywords and key phrases to your niche you are going to need the knowledge of a really good white hat SEO (search engine optimization) specialist (I say SEO specialist because with the ever changing search engine algorithms, so does the SEO business) in order to optimize your website or web page content to get a search engine rank placement (SERP) on the first page. Unfortunately most white hat SEO specialists will cost on a scale of $65 to $250 unless you happen to find a SEO specialist who is just starting out and only charges you $30 for their SEO services. I understand that some Internet entrepreneurs just don't have the money to pay a white hat SEO specialist to optimize their website or web page content, so for those of you who aren’t looking to pay for SEO services and are searching for the knowledge to optimize your website or web page content to be on page one for the keywords and key phrases of your niche so that you can get organic free hits from your target market, this is the place you need to be.
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