Wednesday, 28 March 2012

FREE Article Marketing Guide PLUS Link Building Tips

FREE Article Marketing Guide PLUS Link Building Tips

Article marketing is NOT dead.  
Yes, the article directories took a real hit after the Panda update because they were labeled as content farms, but here's the big picture:
Article marketing was never about getting links from the directories.
This is what those claiming article marketing as a dead practice simply do not understand.  The real strategy behind article marketing for SEO has always been to submit your content to directories in order to get it syndicated to other non-directory websites for better backlinks.  This leaves one big question:
How do you ensure that your articles will be syndicated?
This question and many more are answered in my free article marketing ebook: Article Marketing and Beyond.  
You can download it for FREE with NO opt-in or other commitment.  I simply ask that you use the button below to send one Tweet about the guide which will give you instant access to the guide.


Article Marketing and Beyond will show you how to:
  • Get your articles well-syndicated
  • Optimize your articles for the search engines
  • Write better content
  • Build more backlinks per article
  • 100% White Hat
The main goal is to save you time and give you a better return for every article that you put your time into.  I'm going to show you how to write your article, get it syndicated for links, and then repurpose your content for loads more backlinks.
A lot of SEOs and marketers think that article marketing is all about spinning PLR content and blasting it out to thousands of directories with some software.  While I'm not completely against mass submission, this is simply not how article marketing works – it's just link blasting.  
The main problem with that strategy is that you only get links from the article directories.  As already stated, the real purpose of article marketing and submitting to the directories in the first place is to get your content found by other webmasters so that it gets syndicated on non-directory websites.
Just 1 Tweet to Access my Article Marketing Guide

Monday, 26 March 2012

SEO: Social Bookmarking

Social bookmarking is a web technology that is used to store, organize and share the bookmarks of the websites.  Social Bookmarking has become very popular recently. The bookmarked websites can be held private or shared publicly.  You can share your favorite links with your friends, colleagues or family members.
The people can view the bookmarks by category, tags or a search engine. There are many social bookmarking services available like onlywire.com and socialmarker.com.  Today, a large number of communication and information networks are benefiting from these services.
These services offer tools to submit your website in different social bookmarking websites like digg.com, stumbleupon.com, reddit.com, faves.com, Del.icio.us.com, propeller.com, Slashdot.org, Connotea.org, Blinklist.com and many other websites. The social bookmarking provides you the following three major benefits.
  • It provides you the quick traffic.
  • It helps your website to be crawled by Google.
  • It provides one-way back links to your website.
There are hundreds of social bookmarking websites and you can submit every interesting story or article page of your website.
If your story, news or article is interesting, you will get hundreds of visitors in a single day.  The online businesses see potential in the social bookmarking in promoting their products and services.

You can also use the social bookmarking plugins on your website to allow your visitors to bookmark your web pages. You can find a social bookmarking plugin from addthis.com.

Get started with social bookmarking is very simply.  You have to sign up with the popular social bookmarking websites as mentioned above.  
After creating your account, submit your URL, provide unique tags and provide title and short description of your link.  To get most of social bookmarking websites, make sure that you are actively participating in these sites. You need to submit every interested web page of your website.

Sunday, 25 March 2012

Everything Freelance Writers Need To Know About SEO

reelance Writers Need To Know About SEO


Everything Freelance Writers Need To Know About SEO
SEO is creeping into every industry it can.
If you are looking for any web related jobs, you'll probably see SEO listed along with it. I have seen SEO knowledge as a requirement for writers, graphic designers, web developers, and even programmers.
This article is aimed at freelance writers who'd want to up their game with the SEO knowledge they'd require to write great search engine optimized articles.
What is SEO?
SEO is the short form of Search Engine Optimization. It means tweaking your website to appear on top of the search engine ranking pages (commonly referred to as SERP’s).
Generally, SEO is split into on-page and off-page SEO. For a freelance writer, off-page SEO is not something you want to be concerned with, so I’ll skip over that topic.
What is a SERP?
Ever done a search on Google? I know you have. Who hasn’t? The page we see after we have entered our desired keyword is called a SERP (Search Engine Ranking Page).
Now, if we put the words or sentence into Google search bar and we hit the search button, we are greeted with several sites.
The page we are taken to contains advertisements as well as organic listings. Advertisements are Google’s Adwords based and organic listings are what Google thinks is best fit for your search terms based on a lot of factors.
What your clients want is someone who can writer articles which will come on top of organic listings. Your article alone is not enough to get a site ranked. But if you follow certain SEO best practices, and the domain on which the article is posted has a very good authority, then chances are your article can give it a boost.
What are Keywords?
Keywords are those words or phrases we type into the Google search bar. Keywords can be one single word or a combination of words. An example of a keyword with a single word is “writing” and a keyword with many words could be something like “How to get started with freelancing?”
I use market samurai keyword research module to come up with keywords if my client cannot supply me with good keywords or if they are indecisive about which keyword to use.
How to Choose Keywords?
If your client does not give you the keyword for writing, then here are some ways to choose the best keywords for the project
  1. Select the country your client wants to target and then focus on "local search volume"
  2. Choose a keyword which has at least 1000 searches but not more than 10000 searches per month. You can increase or decrease this window based on the project
  3. Always target long tail keywords. This means that you shouldn't focus on one word keywords like "writing". Instead choose keywords which are 2 or more words long such as "article writing" or "small business article writing". Generally the longer the keyword, lesser the competition
  4. For high value keywords such as those related to purchase and service, even low search traffic keywords can be highly competitive
  5. Use SEOmoz keyword difficulty analyzer if you have a pro subscription and choose a low-medium difficult keyword
  6. Have one main keyword (seed keyword) for your project and one or two secondary keywords for the same article. This boosts the relevancy of the content
What is Keyword Density?
Keyword density refers to the number of times a particular keyword appears on your article. Here is the simplest mathematical formula for calculating your keyword density.
Many people recommend 2-5 % keyword density as the optimum. However, I do not bother about keyword density anymore. This is because, I largely do not believe in this metric.
Being a SEO consultant, I must take care to follow my principles. Keyword density is something all legit SEO consultants have discarded a while back. Note that including too much of your keyword in your article might make it appear as spam (Keyword stuffing).
However, if your clients insist on maintaining keyword density, you can either try educating them or turn them down if they keep on insisting. Or, you can choose to agree with their viewpoint, write the article and be done with it.
What is LSI or Latent Semantic Indexing?
Sometimes, you come across job offers that require you to write LSI articles.
I have even seen writers respond to such requests asking which company they are referring to by LSI as they find a lot of companies when they do a quick search on Google with the keyword LSI.
Firstly, LSI is a technology and not a company.
Here is what Wikipedia has to say about LSI
Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called Singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.
I know you are confused, so let me put this straight. LSI is nothing more than looking at a keyword and seeing what related keywords are best matches for it. Then search engines tries to figure out how well the article has LSI integrated into it. Having keywords related to each other in the same document supposedly increases the chances that the article is high value (Although using LSI, many people try to game search engines).

E.g. if your keyword is “money”, then possible related keywords will be “cash”, “business”, “dollars”, “euro”, and so on. You can use the visual search Quintura to find LSI keywords. You can also try LSI keywords.com to get LSI keyword ideas. Most of the time, I use my brain!!!
Keyword Prominence
This simply refers to where exactly your keyword appears first on the article. The earlier your keyword appears, the better it seems to be.
In my opinion, you must have keywords in the beginning, middle, and also towards the end.
Additional SEO Writing Tips
Here are some tips to take into consideration while crafting search engine optimized articles for your clients.
  1. Focus on keyword density only if you cannot make your client understand that it does not matter for SEO (Do not get the idea that a 0% keyword density is a smart move though!). Don’t over use keywords. Use in moderation and only where necessary
  2. Focus on LSI. I have found that LSI article indeed perform better than normal articles
  3. Charge different rates for LSI writing, SEO writing, and normal writing
  4. If you are in charge of writing the Meta title, and Meta description, then make sure you include the keyword once or maximum twice. Not more than that
  5. Include keywords in headings and sub headings

2 Minute Links – Writing for Blog Networks

2 Minute Links – Writing for Blog Networks
Today is a big day!  I just recently finished an ebook I was going to package with another product.  However, since yesterday was SEO Discovery's 1-Year Anniversary and I love my readers, I figured what the heck, you can have it for free!
Here's the short guide I wrote about creating content for blog networks very quickly.  It should allow you to save money on outsourcing and write your own posts in record-time.
2 Minute Links – How to Write for Blog Networks
Blog networks are an excellent way to build links.  In my opinion, they offer the best return out of any SEO software or service you can pay for.  Here's something you may not have assumed: I do not outsource any of my posts and I currently use 3 different blog networks. 
I write about 10 posts per day which comes out to between 1,000-2,000 words every single day, and I do it in less than an hour every day.  I write my own content so I know that it is 100% unique and also properly relevant to my keywords.  These are the tricks I use to create content so quickly.
The Golden Rule: Quality Does NOT Matter
The sooner you embrace this the quicker you will write content at lightning speed.  The truth is that NO ONE will read the posts you write.  They are called private blog networks for a reason ;)
This means you can create content that basically sucks, as long as it is relevant to your keyword and free of grammar/spelling mistakes.  That makes for good blog network content.
(Just to be clear, I believe very strongly in creating awesome content.  These rules are strictly for creating blog network content)
Trick #1 Don't Edit
A lot of people write slowly because they want to proof-read as they go.  You can to stop if you do this.
When you write, do not stop your stream of consciousness no matter what.  This is called 'getting into the zone'.  In normal writing, this is still a good practice, but it is even more important when writing for blog networks.  You don't even have to return to a post to edit it and make it more readable.  All that matters is that you get the words down.
The goal is to get 150+ words on the screen that are relevant to your keyword.  As far as I'm concerned, every word that hits the screen is magic.  There's no looking back.
Trick #2 Make a Fast Outline
When I say a fast outline, I really mean FAST!  A 150 or 250 word post does not require much planning, but here's how I do it:
Write your title
point 1
point 2
point 3
You probably only need two different points to cover for a 150 word post, but there's nothing wrong with writing an extra 100 words when you're in the zone. 
To be honest, most of my posts are over 200 words long and I know that I am rewarded in the search engines for it.  Why?  Well for one thing, most SEO experts agree that longer content is better especially after the Panda update.  And also…

A word about indexing:
A lot of people look at indexing rates when they review blog networks.  For instance, BMR is said to have an indexing rate of at least 90% and in my analysis of Rank Jumpers I found I had an indexing rate of 95%. 
While it is up to the strength of the network to decide how well indexed the pages are, it also depends on the length of the content.  A 100 word blog post is simply not as likely to be indexed as a 200 word, or better yet a 300 word post. 
Do yourself a favor and don't blame the network right away for indexing rates.  If you have something more to say when you hit the 150 word mark, go ahead and add the 50 extra words because it could be the difference between 1 link and 0 links.
Now back to the outlining!

Here's an example of how I would outline a post:
Keyword: Studying Tips
Title: Studying Tips For Students
Point 1: Why you need studying tips
Point 2: How studying tips can improve your grades
That's it.  Notice that I don't even provide studying tips, but that doesn't matter because the quality as we perceive it is irrelevant.  It is strictly for the search engines which do not perceive quality like we do. 
I could come up with tons more points to make for that same article including: where to go to study, the best time to study, the best brain-food to eat for studying, why studying is hard, why studying is easy, who studies, do studying tips work, how long should you study etc. 
And of course, if you came up with some actual tips for studying, you could recycle and reuse those over and over again.
This bring me to the next tactic…
Trick #3 Recycle Points
You don't need to come up with totally original ideas in every post you write.  In the example above, I could talk about the best time of day to study and make that a post.  That doesn't mean I can never write about that precise topic again.
Your writing is going to be a bit different each day.  Your writing style and word choice is highly susceptible to your own attitudes and current state of mind.  If you return to an idea you have previously written about you'll find that you'll have no problem writing an article about that exact same topic with entirely new language.
Trick #4 Expand Terms
This is pretty straight-forward.  You may use acronyms in your writing.  If you say SEO for example, make sure you break this down into "search engine optimization" often so that you get the additional words.  This might seem negligible, but trust me, when you add all of these techniques together you can really get an edge.
Trick #5 Double up on Adjectives and Verbs
This is probably my favorite way to make my posts WAY longer.  All you do is expand upon your word usage as much as you can.  Make your sentences obnoxiously long so that you use even fewer of your ideas per post.  Here's what I mean:
Normal sentence: Before he jumped into the pool, Tim dried his feet so he wouldn't fall
Annoyingly long blog network sentence: Before jumping into the large and deep pool to splash around and make noise in the water, Tim decided to dry his dripping wet feet so he did not slip and fall into the pool like a fool. 
Every time I use an adjective I try to use two, and when an action is taking place (splash around) I add another (and make noise).  That sentence is 38 words long, that's 1/4 of a post LOL.  Be ridiculously descriptive!
Trick #6 Rephrase Yourself
After you finish a long sentence like in the example above, instead of moving onto your next idea and exhausting your limited amount of ideas, rephrase the last idea. 
I would do this by saying something like, "By drying his feet thoroughly before quickly jumping into the pool, Tim ensured that he would not embarrass and hurt himself by falling on the hard and rocky ground surrounding the large and deep pool." 
That's another 35 words, so at this point you are about half-way done a post and you've basically said one thing.  This strategy makes it MUCH easier to come up with hundreds and hundreds of post ideas without ever running out.
Trick #7 Split Contractions
When all you have to do is exceed a word limit, why would you write one word when you can write two?  Don't ever say "don't."  Say "do not," every time.  It's easy to forget, but do your best to get into blog network writing mode and be excruciatingly long-winded and wordy.
Trick #8 Add Redundancy
This trick comes to you courtesy of The Department of Redundancy Department.
Once again, don't say one word when you can say two.  Here are a few examples:
prototype -> prototype model
software -> software programs
diet -> diet plan
RSS directory -> RSS feed directory
blog -> blog site
Depending on your niche and topic you may end up with a lot of these redundancies that you can cycle through during your writing.
Final Thoughts
If you wrote content for your blog like this it would be a nightmare.  However, blog network content needs only to be relevant to your keyword, original, and free of spelling mistakes to appear as quality to the search engines.  By focusing on these three ideas and not on quality as we perceive it, you can crank out content at lightning fast speeds.
Writing like this might seem a bit ridiculous, but it truly is the most efficient way.  Only by focusing on this writing style can I keep up with my content creation day to day.  
If you're not on the blog network bandwagon yet then I suggest you jump aboard!  Those of us utilizing blog networks are practically laughing our way to the top of the SERPs.  Like all backlinking methods, it's no magic bullet, but they make for a great core or foundation for any link building campaign.  
In order to build even stronger rankings and make sure you stay algorithm proof, you just need to keep your link portfolio diversified.

Sunday, 18 March 2012

5 SEO Tips for Guest Blogging

5 SEO Tips for Guest Blogging

Guest blogging is a great technique for…
  • Building links
  • Driving targeted traffic
  • Spreading your brand
  • Increasing your social following
  • Building relationships
There's no reason for concentrating strictly on SEO when guest blogging.  The benefits are diverse and transcend the affects of just the backlinks on your rankings.  However, the fact that you ARE link building shouldn't be ignored.
The key is to get the most SEO benefit without sacrificing any quality.

Here are 5 SEO tips that will help you get better rankings from your guest blogging.
Tip #1 – Vary Your Anchor Text
It seems like many still hold exact match as the holy grail of anchor text.  The truth is that exact match is and has been losing its effectiveness for a long time.  You can build a much stronger link profile and gain better links from your guest blogging by varying your anchor text.
There isn't one single formula for varying your anchor text, just get creative!  Use synonyms, extract some terms, include other terms etc.  Your ticket to effective and varied linking text is partial match and synonyms. 
Ex. Keyword: WordPress plugins for SEO
  • Partial Match: WordPress plugins
  • Partial Match: plugins for SEO
  • Partial Match: plugins for link building
  • Synonyms: WP plugins for SEO
  • Synonyms: WP plugins for search engine optimization
  • Both: Easy WP SEO
  • Both: SEO Plug-ins for your site
  • Both: Build SEO rankings with plugins
Like I said, there's no single strategy for your variation.  The 3 fast and dirty methods I go by: Add terms, remove terms, and use synonyms.
Tip #2 – Optimize Your Title
We're stepping into dangerous territory with this tip.  Let me remind you that guest blogging has many uses besides SEO and these tips are for improving your SEO without concentrating only on SEO.
Including your keyword in the title tag will be very helpful for the relevance of your post.  The sooner your keyword appears in the title the better.  By using keyword variation, you give yourself a lot more options for creating a title that is both appealing for users and also optimized for your SEO.
Tip #3 – Find Relevant Domains
The URL is a very important factor on the relevance and power of a webpage.  One reason for including your keyword in the title is that it will then show up in the URL on most blogs.  You can take this practice one step further by purposely writing for blogs that have part of the keyword phrase you're targeting in their domain name.
I like to use My Blog Guest to search for blogs in my niche.  You can visit MBG to find a list of websites in your niche that are actively accepting guest posts.

Once you do this you should have a list of sites in your industry.  You can mouse over each site title to preview the link URL.  This way you can see very quickly if part of your keyword is in the domain.
Of course, there are many other important factors so don't get too concerned with this tactic alone.  Check out the recent posts for comments and social activity to get a better feel for the popularity and liveliness of the site.  A great result would have at least one word from your keyword phrase in the domain and an active audience.
Tip #4 – Don't Use Your Resource/Profile for SEO
Leaving the SEO benefits of your post to the resource/profile links alone is a mistake.  You can use those links to drive traffic to your site by promoting an offer or some other related and appealing page on your website. 
One of the strongest types of links you can get is an editorial link.  An editorial backlink is a link from within the actual body content of a page where only the webmaster can edit the content.  It's a powerful link because only the webmaster has control over this part of the page, and usually webmasters don't just link to anyone.  It's a sign of trust.
Tip #5 – Link Early
The sooner your link the better.
Google values links that appear earlier in the content more than those that come later on.  It makes sense doesn't it?  If you have an important resource to recommend or if you are writing a response to a similar article, you would link to it right away.  The first links in an article often lead to the pages most relevant to it.
You can use this knowledge to your advantage by linking to the page on your site you're trying to rank higher within the first 1-3 paragraphs of your post.
Discover more guest blogging ideas and tactics in my ebook Guest Blogging Master

5 SEO Tips for On-page Success

5 SEO Tips for On-page Success

When it comes to on-page SEO, some tactics are just WAY too obvious.  You're going to bold your keyword 3 times?  Really?  I'm sure Google will never find out how to overcome such advanced tactics *rolls eyes*.
Let's be clear about one thing – if you practice SEO then you are trying to game the search engines.  Even if your tactics are ethical and legal, you've never spammed a site or person in your life, you're still trying to game the search engines.  With that in mind, approach your on-page optimization in a less obvious way.
These days it's all about being subtle with your optimization tricks and techniques.
Tip #1 Pretend Google is a Person
Sometimes we get wrapped up in optimization techniques and lose focus of the basics.  Take a look at a piece of content you recently tried to rank.  From the perspective of a person, is your article completely relevant to your keyword?
Pretending Google is a person or writing like your handing your page to someone for review is a good tactic for keeping your content relevant.  If you don't think your content is great result then why should Google?
Tip #2 Define Your Keyword
This is a tip I got from Neil Patel about approaching the way you optimize your content.  The idea is that you write like you are providing a definition of your keyword.  This will help you in your content creation by giving you a simple way to structure and design your writing with SEO and relevancy in mind.
Even if your keyword is a few words long and contains some verbs you can still use this approach in creating content that is very whole and centered around your keyword.
Tip #3 Keep Consistent Meaning
It's important that you don't just begin and end your article with attention to your keyword.  After finishing, take a good look at what each block of content is about.  Google actually might consider the relevancy of individual parts of the content and you want each part to seem equally relevant.
This doesn't mean to put your keyword in every paragraph.  Rather, keep a more holistic view of your article and its contents so that you can make less obvious adjustments.
Tip #4 Use Similar Terms
You can use a tilde (this squiggly thing ~) in order to find Google-recognized synonyms. 
For the most part, Google understands and recognizes synonyms the same way you and I do.  However, the search is a good idea because it will provide you insight into exactly which terms are being considered and used as synonyms.
Tip #5 Link to Relevant Sources
I'm sure you've been told before to link out to other sources… but seriously do it!  When linking out, before even considering SEO simply consider your readers.  If you reference another article or some resource link to it, that's just good writing.
The common fear with linking out is the loss of PageRank.  Just forget about PageRank!  I've written posts before with DOZENS of DoFollow outbound links and haven't noticed any negative effects.  That page also is having problems gaining rankings.
If you're still trying to sculpt your PR and bold your keyword, well, welcome to 2012.  Stop trying to game the search engines so aggressively and make your optimization more passive.  Keep semantics in mind and assume Google can read your article like a real person.

Thursday, 15 March 2012

Keyword Density

Since the inception of Search engine optimization, write-ups and submissions have always played a vital role in bringing any website to the top on the charts. However, not any type of write-ups could fulfill this requirement. The write-ups which are written for the purpose of SEO are especially crafted by the expert SEO writers. These write-ups hold an adequate amount of some special words, which are also known as Keywords. These keywords are purposefully added to the write-up not only to provide sensible flow to the article but also to make it ready for the purpose of SEO. Keywords are specifically chosen on the basis of the nature of business the article has to serve. Afterwards, their recurrence, or say keyword density, is set according to the total proposed word counts of the write-up or article. All this process is done by expert SEO professionals, as if the total process is not performed in right way, the write-up would not make any sense, nor it would help in increasing the ranking of that particular website.

The term ‘Keyword Density’ implies that in comparison to the total number of words on a web page, what is the percentage of times a keyword or a phrase appear on that particular web page. Most of the search engines have set the optimum keyword percentage figure between 2 to 5 percent, which means if the recurrence of any particular keyword or phrase is more than 5 percent, then that keyword would be treated as spam. Consequently, the write-up would become invalid. To avoid such conditions, always ensure that the articles for your website are analyzed and written by the expert SEO Professionals and writers, who have in-depth knowledge of all the know-how related to the Keyword density and the search engine optimization.

SEO is a slow and ongoing process, which is why, you may find lots of companies making false claims of brining your website on the top without taking time. We, at Ranking by SEO, do not make any such claims, as we know that Ethical SEO takes time and produce long-term results. Thus, we believe in working with our clients on every alcove of the process so that our clients can see the progress and get satisfactory results for their websites a.k.a. their business.

Heading Tags Optimization

Another essential on-page optimization factor is Heading Tag. Search engine views it mostly when indexing a webpage. Header tag is essential for site visitors also, since heading tag informs both internet search engine and site visitors exactly what the content is about.

Heading tags are symbolized as <h1> to <h6>. <h1> is among the most important tag by internet search engine and <h6>, the littlest and the most unimportant.

Illustration of header tag is:

<h1>internet search engine </h1><br>
<h2>seo</h2><br>
<h3>internet search engine services</h3><br>

It's recommended to include specific key phrases associated with your company theme in heading tags which is easier to use key phrases which are utilized in title and Meta data. Keyword wealthy heading tag is liked by major search engines like google but over stuffing of key phrases can again place you in danger.

Heading Tags optimization tips


  • Each website is made to represent different factors, so a minimum of 2-4 heading tags for example <h1>, <h2>, <h3>, <h4> on each page of the website.
  • Header tag must contain specific key phrases associated with your company additionally with a additional text that better describes your internet contents.
  • Add highly relevant key phrases in <h1> tag, because it is weighted most than other heading tags.
  • Evaluate the relevancy of the key phrases and put most significant keyword in <h1> tag, less vital that you <h2>, further less vital that you <h3> and ultimately lowest key phrases to <h6>.

Social Media For SEO





social media travel channels  Social Media Travel Marketing - channels
Media
Tips
Facebook /MySpace
Communications Sharing interests - personal news - event - photos announcements
Use it to get listed on the Search engines. SEO.COM, a very popular site with good Search Engine coverage - if you are there, chances are they will find you.

Set up arcResBookings on your Facebook page -
Add rooms, rates, bookings to Facebook | Facebook Bookings Demo   |
How to Use Facebook for tourism

Add a Facebook button to your website
Get your 
Facebook link here 
Twitter

Micro Blog
Publish headlines linking to your news website/blog /company to followers. It's got to be newsworthy, helpful, interesting or fun or you will get turned off.
Building followers is not easy. There are marketing service that can help, such as http://twitproquo.com (not focused). The best option is to search Twitter for a travel market or travel focus group, like golf. Click "Follow" on all the results. Most will follow you in return.

Example: We wanted to announce arcRes travel marketing and travel bookings application for Facebook. We searched for Hotels and followed many - over 100 followed us and we sent out a 140 character announcement: 
First Facebook travel app! makes facebook a booking channel! easy with http://arcResBookings.com see http://tr.im/FaceBookDemo. example: http://tr.im/faceBookings
Add a Twitter button to your website
See TwitterButtons.com 
YouTube
Video is one of the
most popular forms of information sharing.
Set up a YouTube account and post the video. Set up your own webpage and use the YouTube imbedded code to display the video on your page: seeBarbadosBoardwalk.com environment-talk  note the video is imbedded from YouTube. A successful creation - see will it blend 
BookingsStLucia travel channel on YouTube: http://youtube.com/BookingsStLucia  & imbedded on BookingsStLucia.com 
Flickr
Photo sharing, photography related networking, worldwide
It is used to share personal photographs, and is also widely used by bloggers and journalists as a photo repository. It allows photos to be tagged and organized so that others can find what they are looking for. Putting hotel, activities and destination photos online is easy and is good travel marketing exposure. Flickr gets top rating on Search engines, use it to list your travel keywords and get links to your site(YouTube). 
Blogs

Online Articles -
Self publishing

Example: my blog on Hotel marketing and travel suppler tools 
If you care to write about your destination, travel experiences, holiday experiences or guest experiences etc., then a blog is great Travel Marketing tool.

There are many blog solutions to choose from. Wordpress and Google's Blogger are amongst the best know. Blogger also allows you to integrated your distribution with Twitter, Digg, Facebook, etc. The Blog can be very strategic; if you find your Search Engine ranking is low, for certain keywords write a blog for each keyword and structure them to get ranked. Neil Maclean (thetravelprblog.com-travel marketer) used this technique with great success - he advises "write conversational, but targeted and regularly updated content" with links that are "structured webaddress/category/post".
Delicious
Social bookmarking
Good for storing, organising, sharing, and discovering web bookmarks. Sharing links can be helpful in travel marketing. You add your own links and share them with others. By adding the Delicious button  Delicious Bookmark this on Delicious  to your webpagestravellers will be able to add your pages to their bookmarks.
Digg
News website made to discover and share content from the Internet. News Bookmarking 

 
 0digg 
You can add any travel news including your own, but it can't be a duplicate. The travel news or travel marketing piece you submit gets voted on by other users who DIGG it (click the digg button) - If it gets enough votes it moves to the top and more people see it. It's hard to create a travel article or a a travel marketing slot that will be popular. Example of a popular piece is http://digg.com/d1r7dv 
But the real advantage for a Travel Website is that a DIGG increases your chances of getting good Search Engines rank (SEO). YouTube: Digg & Tourism SEO! 
How to add a DIGG button to your page: Go to Digg 
LinkedIn

A business-oriented social networking site
It has appeal to professions who want to create a network of like-minded people.

If you have a LinkedIn account, you can build a network and send network friends updates and messages of specials and events that might interest them. Stressed executives need a holiday! As with all Social sites, a good listing on LinkedIn can get your Tourism Website on Search results - SEO (YouTube) 
Google Friends Connect (GFC)

Google's new Social Media
This has the potential to be very powerful. It is Google's answer to sites like Facebook. Coupled with * Google Profile * Gmail * Google Reader * Google Reader Shared Items * Google Blogs * Googles Search and more to come - It will be the largest integrated social network platform in the world. Google is also rumored to be building connections to all other major networks (like the add it button below). Now it just needs friends. Start a GFC now and learn about it - it will be big. 
YouTube: Travel Friends Connect 
RSS

* Really Simple Syndication (ie: easy publishing - a social service)
RSS is a way to publish your holiday news, travel specials, packages and destination events. For the tourist looking for deals and other news - it offers them a way to get news delivered to them by email or to a site like their Google page. You need to subscribe to a RSS like arcRes RSS that will distribute your information to hundreds of these sites Video RSS in 2 easy steps
Example: Barbados.org Holiday Specials - 
RSS 
Google Wave
* powerful communications and collaboration platform
New technology that does not fit any category, but many are saying it's going to replace email. It's best described as combination of wikis, email, IM, VCS, blogs, collaboration & doc managers in a single interface. It's going to change everything. For latest links see our blog on wave and the future. This technology has great promise, but it's slower than expected to catch on. Looks like it may be lead by application developers - some travel companies are already using it as the platform for their collaborative social sytems.
Buzz ThisGoogle Buzz
Google's answer to Twitter, etc.
Off to a shaky start with gmail integration with that included mailing that might be considered violation of privacy. Mails list are recommended now rather than automatic. Like Twitter, you can send out news buzzes. You can also add a buzz button to your blog  and website pages (see comment), so that others can buzz your news for you!
Smartphones
The next wave of Computing.
Not a traditional social media offcially - this is a very social platform that is on in your pocket most of the time. Travellers are using this medium more and more, not only to find holiday activities on location, but to look for travel deals and book hotels online. See our info about the new surge in smartphone travel applications and why you need a smart website .
There are a lot more - for an up-to-date list, see wikipedia social media
To add all social media links to your website, use addthis socialmedia linking services
Bookmark and Share
Get it from addthis.com

Good Social Media Resources for Travel & Tourism Marketing: 
http://tr.im/harvards10tools | http://tr.im/ISMListening | http://tr.im/2009traveltrends |
Check the comments below for latest updates and news




social marketing for tourism
Building a Social Media Travel & Tourism Strategy
It's not a case of which one to use, if you want to excel, use them all. You need Social Marketing in conjunction with all your Web presence. The Social Media is a new market, with a new approach, but it overlaps with the traditional. More importantly, it feeds into and supports your web marketing, enhancing your SEO and web exposure in a dramatic way.

Each Social network and channel has its own following and focuses. You can do a lot of it yourself - But as a Hotel Manager or tourism operator - don't make this a full time job. Most likely you don't have the knowledge, time or the tools (applications) to make it sing!

Your best option is to work with a travel marketing company, such as AXSES. Together decide what parts you can and want to do. Get the training you need and work with your tourism partners to market your travel business and brand in conjunction with your entire sales, marketing, distribution, promotion and reservation processing.

Everything that you do magnifies all of the parts - Do it all right and your travel brand and marketing will be a success.

5 Keys to success with Social Media for tourism

1. SEO, SEO, SEO - all these sites are authorities, listing on them helps your Search ranking 
2. New marketing channels
 -more potential clients and bookings/reservations.
3. Effective communications medium - broadcasting message - and one-to-one dialogue
4. New way to engage - By consent marketing - as powerful as word of mouth
5. Fun and Easy to use technology - photo albums, videos, newswire - events - discussions - groups 





social marketing for tourism
About AXSES Travel Marketing
AXSES is a tourism development and destination marketing company, recognised as a leader in travel marketing technology, branding and travel shopping, see tourism meets technology .
AXSES travel shopping experience offers the relevance and clarity of 'Google-like search', 'Double Click like advertising, tracking and reporting', 'Real Holidays like expert systems & dynamic packaging' and 'Expedia like travel pricing'.

This Next generation Travel Shopping Experience is a First of a Kind. http://TourismPlatform.com. It moves travel sites from primarily a display vehicle to a strategic branding, direct marketing, shopping and booking platform for hotels, car rental companies and travel providers. It provides integrated and targeted messaging opportunities, as well as the ability to deliver dynamic graphical ads (bookable-ads) and interactive shopping.
AXSES builds marketing and management tools for travel suppliers. Axses owns over 30 travel portals promoting direct sales to its hotel and tourism clients. AXSES supplier tools include Internet marketing portals, website tools like calendars, blogs, content management, guest tracking and travel planning, dynamic packaging, comparison shopping, reservations, bookings systems and social media applications.


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