Saturday, 12 May 2012

Search Engine Friendly URL

You have developed a fully-functional dynamic website targeting latest trends, deals, discount offers and special service packages. From contents to the HTML codes and from keyword density and alt-tag optimization to browser compatibility, every aspect of your website is of the perfect class. With all the above mentioned features, each page of your website should be indexed in the search engines as soon as they make their debut to the World Wide Web. However, it does not happens. Instead of being indexed and appeared at the top rankings on the search results, all pages of your website get lost in the sphere of Internet.

Ever you wondered why this is happening to your website. You spill out all your frustration over your web development and marketing team. You find that none of them has solution for such grave problem and all of them have their own part of clarifications. Consequently, your website, i.e. your dream project loses its entire glaze and confronts severe losses. Such conditions occur, if your website and its pages do not have search engine friendly URLs. However, a minor change to the URLs of your website and its entire pages (i.e. converting unfriendly URLs into the search engine friendly URLs) would have stopped your site going down in rankings. This also would have indexed each and every page of your website in all search engines.

So, what is a search engine friendly URL?

There are two types of URLs:

  1. Dynamic URL: (Example - http://www.mysite.com/product.php?categoryid=1&productid=10)
  2. Static URL: (Example - http://www.mysite.com/product-categoryid-1-productid-10.htm)
As both the examples are showing two different types of URLs. The Static URL is containing no special character except “-“and “.”

Whereas, the Dynamic URL is a URL that holds special characters within it. In the above mentioned example, the special characters used are “=”, “?”and “&”. And this is the factor that brings all paucity to your website.

It is a fact that except Google, no other search engine accepts the Special Characters within the URLs. It is also a fact that most of the dynamic websites automatically create Dynamic URLs for the sub-pages. Plus, this can put averse affect on your business as the search engine market is mainly dominated by Google and most of the users use Google to make any search over the Internet.

To convert a Dynamic URL into a Static URL is not a simple process at all. It is highly advisable that you hire the expert SEO professionals for carrying out this task and do not try to perform it on your own as even a single fault could jeopardize your website. We, at Ranking by SEO, have the competent expertise and a team of highly professional SEO experts, who claim to make your website a fruitful asset for you.

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